FitnessCoach ("FitnessCoach.com”) is an Internet-based personal health improvement program. It is designed to provide individuals with an evidence-based educational resource for fitness planning and health related lifestyle improvement. FitnessCoach.com is made available through Healthyroads, Inc., a subsidiary of American Specialty Health Incorporated ("ASH"). FitnessCoach.com values its users and respects their privacy. We collect personal information in an effort to improve the user experience and to communicate information about our products and services. FitnessCoach.com is committed to using personal information responsibly.

For the purposes of this Privacy Statement the terms “We” and “Our” refer to FitnessCoach.com , and the terms "User" or "You" mean an authorized user of the FitnessCoach.com .

FitnessCoach.com will not release, sell, rent, or trade your personal information to any third party without your permission, except when we believe in good faith that the law requires it, or to protect our own rights and properties, or as outlined in this Privacy Statement. FitnessCoach.com considers personal information to include, but not be limited to, name, e-mail address, mailing address, phone number, user I.D. and passwords, credit card information, and personal health information. FitnessCoach.com may use and/or provide your personal information to your employer, health plan, or other entities that have contracted with your employer or health plan to provide you with other health-related services on behalf of your employer and/or your health plan. In certain limited situations, FitnessCoach.com may be required to provide your employer with personal information to perform billing, eligibility, and other administrative functions. In these situations, FitnessCoach.com ensures that there are security blocks in place so that personal information is only disclosed to those employees who perform the benefit administration processes described above.

You should read and familiarize yourself with this Privacy Statement and with our Terms & Conditions. When you use our site, you agree to abide by these Terms & Conditions. For any questions about this Privacy Statement, please contact us directly. FitnessCoach.com will respond to any questions within 10 business days from the date of receipt. Contact FitnessCoach.com directly through any means noted at the end of this Privacy Statement. If information practices change, FitnessCoach.com will post the revised policy on FitnessCoach.com or will notify users through direct communication.

What kind of personal information does FitnessCoach.com collect?
During the initial registration process, FitnessCoach.com collects information from you such as name, gender, date of birth, phone number, email address, and mailing address. You may choose not to provide this information, but you will not be able to access or use FitnessCoach.com if you choose not to provide the information. Once registered, you may enter health-related information such as weight, body measurements, and health habits into your account using certain Web site features, such as Health Survey and Health Trackers. You are not required to enter personal information into these areas. However, if you chose not to provide the personal information, you will be able to access these functions, but you will not be able to track your progress. We will use this personal information to contact you if necessary or, if you choose to receive e-mail from us or our partners, to send you newsletters, and to inform you about special offers or events that might interest you. We will not knowingly sell, rent, or trade the personal information we collect, or that you have entered into FitnessCoach.com . However, we may learn of the third parties who provide products or services that we believe may be of interest to you. If you have agreed to receive e-mail from us, we may notify you on such third parties’ behalf. You always have the option to change your mind about receiving emails from FitnessCoach.com . Simply follow the unsubscribe directions in the footer of our newsletters and promotional emails.

You may change or delete your personal information at any time by logging on to the site and reviewing your account information. Submit and save any updates to your information. If you chose to provide personal information within a particular feature, such as the Health Survey or Health Trackers, you can change or delete that information by visiting those features and submitting the appropriate changes.

If you choose to cancel your membership to FitnessCoach.com , your personal information will become "inactive" in our database. If at any time, you wish to permanently remove any personal information from our system, please contact us directly at the e-mail address provided at the end of this policy.

FitnessCoach.com may also collect demographic information from users, such as age, gender, and areas of interest, as well as information regarding the "IP address" that is used to identify your computer on the Internet and information obtained by tracking the "clickstreams" from your usage of our Web site. We use this information to improve our site, by measuring interest, traffic, and usage patterns. We may share this information with third parties, in a non-personal, aggregate form only. If your membership is sponsored by your employer, health plan, or other entity, we may share information with that party in aggregate form only. For example, we may report to your employer or health plan the participation information about its members using FitnessCoach.com services, or the frequency of their collective use. This information will not identify you personally, and we will not provide any personal information to any employer or health plan, except as otherwise described in this Privacy Statement.

Purchases at the Store
If you make purchases at the Store on FitnessCoach.com , you may need to provide us with more detailed personal information so that we can complete your order. If you chose to pay by credit card through the site, you must provide us with a valid credit card number and expiration date, the name on the credit card, the card verification number, the corresponding billing address and the shipping address, if different (as well as other shipping addresses if you are sending any items as gifts). We may provide the shipping information to one or more of our agents (for example, a fulfillment service). These agents have committed to abide by our Privacy Statement and have agreed not to share or release your personal information.

When registered members make a purchase on the Web site, we will store some information, such as billing and shipping addresses, to speed up subsequent transactions. We strongly recommend that you never share your password with anyone. Thereafter, we will never ask for your account information and password by e-mail. If you receive such a request, it may be from an individual or group falsely claiming to be an established legitimate enterprise in an attempt to acquire private information.

How does FitnessCoach.com protect the privacy of minors?
FitnessCoach.com is concerned about the safety of children when they use the Internet. If FitnessCoach.com becomes aware that a subscriber is under the age of 18 and has registered without prior parental consent, we will remove his or her personal information from our files.

Protecting Yourself
FitnessCoach.com will protect your privacy as described in this Privacy Statement, however, you should keep in mind that if you voluntarily disclose personal information online, especially confidential health information, it is possible that despite our efforts, information may be accessible by others. You can help guard against this by not giving anyone else access to your personal computer, such as or family member. And never give out your user I.D. or password to your FitnessCoach.com account.

What are cookies? How does FitnessCoach.com use cookies on its site?
A cookie is a small data file that Web sites often store on a computer's hard drive when their sites are visited. A cookie may contain information (such as a unique user ID), that is used to track the pages of the sites visited.

FitnessCoach.com uses cookies to enhance your experience while navigating our Web site by storing and tracking your preferences.

Your browser is probably set to accept cookies. However, if you would prefer not to receive cookies, you can change your browser settings to refuse them. If you choose to have your browser refuse cookies, it is possible that some areas of our Web site will not function properly when you view them, and you may have to enter personal information every time you use the Web site.

How does FitnessCoach.com ensure information is secure?
In order to maintain the confidentiality of personal information, FitnessCoach.com enforces strict company-wide policies regarding privacy, security, and confidentiality.

ASH has an organizational commitment to protecting privacy and security. All employees who work on FitnessCoach.com are aware of security policies and practices through employee orientation and annual refresher training. Personal information is secured in an isolated database with tightly restricted access. Employees authorized to view this information are authenticated prior to gaining such access.

ASH reviews Web security on an ongoing basis. In addition to daily security administration and response activities, the ASH environment undergoes an overall security review on an annual basis.

FitnessCoach.com uses Secure Sockets Layer (SSL) technology to protect the security of online order information. Users will see an unbroken key or a closed lock (depending on the browser used) in the lower left-hand corner of the browser window when SSL is active and the server is secure. The URL line of the browser will also contain “https” instead of “http”. Some versions of browsers and some firewalls don't permit communication through secure servers. In that case, users will not have the ability to connect to the server and therefore won't have the ability to place an order through an unsecure connection. Orders can be made over the phone by calling (877) 330-2746 if access to the secure server can not be accomplished.

How to contact FitnessCoach.com for questions?
Questions may be submitted online using FitnessCoach.com ’s Contact Us page. FitnessCoach.com is available through Healthyroads, Inc.; which is a subsidiary of American Specialty Health Incorporated ("ASH"), a privately held corporation. All FitnessCoach.com site operations are conducted and maintained by staff affiliated with ASH. ASH is a Delaware corporation domiciled in California, with the corporate office located at 777 Front Street, San Diego, CA 92101.

Changes to Our Privacy Policy
ASH reserves the right to make changes to this Privacy Statement at any time by posting its new policy on the Web site. Modifications shall be effective when they are posted on this Web site. Such posting shall constitute notice to you. Your continued use of the Web site following the posting of any such modifications on this Web site will mean you accept and agree to be bound by such modifications.

Any changes to this Privacy Statement that affect the use of your personally identifiable information will not be applied to you until your continued use of this Web site following the posting of any such modifications of this Privacy Statement to the Web site, or until you have otherwise consented to the modifications.

We encourage you to check the Web site regularly to see if we have made any modifications to this Privacy Statement.